Influence - Social Media Manager Essentials | July 2011

• Do you want to join a dynamic and rapidly growing industry desperate for individuals fluent at communicating for businesses online?
• Are you selling your company effectively on the web and winning new customers? 
• Social media has changed how consumers interact with companies forever.
• A burgeoning industry is now calling out for bold, creative and confident communicators.  

Through a suite of innovative courses developed in response to industry need, Influence trains marketeers on how to devise and implement social media strategies, and to successfully represent their company online.

For course enquires please contact: Ezra Rushen at The White Room on +44 (0) 161 446 2991

WHAT IS IT?

Influence - Social Media Manager Essentials is a one day introduction to the key tools, platforms and concepts used by professional Social Media Managers to deliver their PR and Marketing Campaigns.

Influence – Social Media Manager Essentials is designed to ensure attendees become comfortable with using the various social media platforms to the extent that they are confident in using them for corporate marketing and communications on a daily business.  Find out more about the Course Trainers.

WHO THE COURSE IS FOR

Influence – Social Media Manager Essentials has been designed from the ground up to train:

•    PR and Marketing communications professionals
•    New graduates looking to enter the media, digital and creative industries
•    Anyone looking for a career in a fast moving and growing industry

WHY IS IT NEEDED

Managing social media marketing campaigns involves a paradigm shift in marketing approach. 

The skills required are rapidly evolving and impact the full range of digital communications, from online to mobile.  Social media managers have to be adept at engaging and interacting with consumers on behalf of the brands they represent, in real-time and on multiple digital platforms.  

After attending Influence – Social Media Manager Beginner you will have practical experience of creating and using the key social media outposts that are appropriate for marketing a business using social media.

You will also know how to evaluate a social media marketing campaign.

COURSE AIMS AND OBJECTIVES 

Influence – Social Media Manager Essentials combines practical problem solving sessions with industry-standard training delivered by experienced marketing and PR professionals who manage social media marketing campaigns for a range of businesses on a daily basis.

After attending Influence – Social Media Manager Essentials you will have learnt:

•    How to create a Twitter account, post tweets, retweet, create lists
•    How to create and manage a Facebook profile and identify the correct types of Facebook pages for business
•    How to create and manage a LinkedIn account 
•    What a social media strategy is
•    How to evaluate a social media marketing campaign

ABOUT THE COURSE LEADER

Chi-chi Ekweozor is a gifted communicator with 5+ years experience in creating original content for the web.  Her company, Real Fresh TV, published Europe’s first video podcast, the 3 Minute Gig in 2006 and now advises companies as varied as T-Mobile, Contact Theatre Manchester and PUMA on how to create and execute effective social media marketing campaigns on some of the world's most popular social media sites.

Equally at home with developing multi-platform content campaigns as she is with devising social media marketing campaigns, she has a talent for presenting digital marketing concepts in clear, everyday language.

She was short listed for a 4Talent 2008 Multi-Platform Award.  The 4Talent Awards, sponsored byChannel 4, spotlight 20 highly creative individuals under the age of 30 who are tipped for the top in TV and new media.

Her widely read social media and multi-platform marketing blog is at www.realfresh.tv.  She twitters at twitter.com/realfreshtv.

COURSE VENUE

Influence - Social Media Manager Essentials takes place at Peter House, the landmark building in the centre of Manchester’s established and vibrant business district, with views overlooking Barbirolli Square and St. Peter’s Square.

The course is delivered in a small, intimate classroom environment with no more than 15 attending ensuring you have one-to-one contact with the course leader and contributing industry experts.

Venue Address

Peter House
Oxford Street
Manchester M1 5AN

PRICING

£250+VAT (£300 VAT incl.)

CONTACT

For course enquires please contact:

Ezra Rushen at The White Room 

Tel: +44 (0) 161 446 2991

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ABOUT INFLUENCE – SOCIAL MEDIA MANAGER BEGINNER

Influence – Social Media Manager Essentials  is a joint project between research, development and training company The White Room and Real Fresh TV, the social media training and implementation consultancy.

About The White Room
The White Room is a research, development and training company working across the creative and digital media industries in the UK and overseas.

Our industry network of over 3000 creative and digital businesses allows us instant access to the latest industry trends, technology and talent. We use that networked knowledge to provide evidence and insight for companies and organisations eager to stay abreast of changes in the digital landscape.

About Real Fresh TV 
Real Fresh TV is a social media training and implementation consultancy based in Manchester.  

We develop and deliver industry-leading social media marketing training courses that train owner managers in using social media platforms like blogs, Facebook, Twitter and LinkedIn strategically to grow and market their businesses.

All Real Fresh TV’s training courses are recognised by the Chartered Institute of Public Relations(CIPR) and count towards achieving Chartered Practitioner status. 

Each course contributes credits to the CIPR’s Chartered Continuous Professional Development (CPD) scheme.

We also provide managed corporate social media marketing services and have worked with clients as varied as T-Mobile, Arts Council England and PUMA.

She also organises the monthly Social Media Surgery in Manchester, part of the city's influential Social Media Cafe network.